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Summary of What's included in this Step:
3: Buzzwords, Keywords and The Hidden Job Market
Last Update: 2-21-03
Speak the right language to the right people to get an inside track.
By identifying the compelling trends, concerns and opportunities in your targeted fields and translating these to relevant language in your resumes and cover letters, The Resume Kit will help you penetrate the narrowest screening systems, and gain special attention from interviewers whose biggest complaint is that students don't know enough about them. Add the ability to uncover names and insider information and you will reach people within an organization who will recognize your value. This paves the way for your message(s) to get read in the context of what you can do for the company.
Among the most important principles anyone intent on mastering the job search must know: "80 % of the available jobs on any given day are not advertised or published." This pool of unadvertised opportunity is called The Hidden Job Market.
By learning to engage The Hidden Job Market in The Resume Kit you will find out what's really going on in your targeted field, similar fields, industries you like, trends, influences, movement of contracts, skill shortages and people you can talk with who will provide information and introductions. Since at least 35% of all hires are made through indirect contacts, it is essential to master this process. Everything you need is available to you on the internet, and this step will show you how it can be used to generate the right language and terminology to weave into your job-targeted resume. Don't stint on this research. The use of the right keywords and phrases is covered in depth.
Polished Internet search techniques help you build a compelling, focused case and get behind the information to the names of companies whose job postings are not publicly advertised, as well as getting you the names of people who make the hiring decisions, which is a huge asset when you call on them; these are powerful new contacts you can make online. To be well informed is to be well armed.
Professional societies are especially good sources. Don't believe it? Try this experiment: Go to your favorite search engine and type in the words: "American Society of…. " check out the hundreds of listings. Then go on to a few of the sites. Check out their most recent awards ceremony (usually an annual meeting), pick out a few of the award winners. Then look up their names. You will probably find a full biography, email address, and a lot more. A potential lead.
This section in The Resume Kit includes detail research techniques, worksheets
to help you organize your research and case histories.
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