Step 1: Pointing Towards an Extraordinary Future Step 6 - The Perfect Cover Letter
Step 2 - Capitalize on Your Strengths Step 7 - Digital Resumes
Step 3 - The Hidden Job Market & Keywords Step 8 - Master the Monster
Step 4 - Write Like a Reporter Step 9 - Keep Your Message Alive
Step 5 - Custom Tailor Your Format Step 10 - Resume Hall of Fame
What's included in this Program:

9: Keep Your Message Alive
Last Update: 3-2-03


Not following up after you have made contact, or initiated contact is a bit like waiting for someone to call you after you made a business proposal. They may, or they may not. Why wait? Perhaps you are afraid of a turndown and would rather avoid the pain. Perhaps you have made the assumption that the system knows what it is doing or that good companies must have it all handled. Don't believe it. Without good follow up you are only running half a job search. Or less.

As described in The Resume Kit the purpose of a good follow-up campaign is to accelerate response time and to push for getting the job offer. Those are two quite separate objectives. If the response is absolutely negative, you want to find it out quickly and keep moving. On the other hand, the greatest power of follow-up strategy is to intervene at those moments when the decision-making process is in flux so you can influence a positive outcome for yourself. If the timing and strategy is right, you can even reverse turndowns.

Here are short excerpts of some of the practical follow-up tactics in The Resume Kit

Tactic 1: Urgency
You must impart a sense of urgency to every step in your campaign. And you must do it in a way that communicates itself to the prospective employer.

Tactic 2: Additional Information
New information opens new possibilities. Now that you know more about the company of your interest, think about some ideas or qualities that should be reinforced to your advantage. It is both a means of staying in touch and of giving the employer another reason to make you an offer.

Tactic 4: Response to a Question or Problem
Something has come up in an interview or a phone conversation and you use this question or problem as a lead to your follow-up.

Tactic 7: The Rule of Nos
The best job searches in the world look like this: No No No No No No No No No - YES. The biggest problem of persistence is that many of us take the nos personally and the negative energy generated puts on the psychological brakes. By learning to get more nos faster we get to the YES in record time.

This section of The Resume Kit gives detailed information and examples of several follow up
strategies you can follow in your assertive job finding campaign.
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